Time is the biggest issue when it comes to losing sales deals. The longer the prospect waits and “thinks about it,” or “talks with someone else,” the more likely they are to have something else come up that’ll take their attention away from the deal or they’ll forget that feeling of excitement they felt when you presented your product/service to them initially. So don’t let it drag on! Have a defined next step after every interaction and drive every deal forward to your end goal!