This stat baffles me every time I hear it. HOW!?How are you in sales and not asking for the business!? No one out there is going to just beg you for your product or service. You have to SELL them on it and then close them. A good way to ask without seeming pushy is to say, “Is there any reason you wouldn’t move forward with this/me?” And if they object then you have to overcome something. But if they say “No,” then slide the paperwork in front of them and say, “Okay great, sign here!”